A little extra help to become a Google Partner
Discover our latest resources to get familiar with the Google Partners program requirements and help your teams meet them in order to become a Google Partner.
Overview of the Partner requirements
Our Google Partner requirements are designed to help you maximize your clients’ performance and empower you to identify new opportunities to accelerate their digital growth with Google Ads.
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performance
Maximize campaign success
Find new opportunities with recommendations and get the most out of your campaigns by maintaining an optimization score of at least 70% on your Google Partners manager account.
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spend
Drive client growth
Maintain a $10,000 USD 90-day spend across your managed accounts by helping your clients consistently identify new growth opportunities and sustain their success with Google Ads.
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certifications
Demonstrate your expertise
Show that your company has the expertise on the latest Google Ads products and solutions by ensuring 50% of the account strategists in your company are certified.
Your go-to guide to meet the Partner requirements
Performance
≥70% optimization score on your Google Partners manager account
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Review and improve your score
Check your optimization score on the Recommendations page
If you haven’t met the optimization score threshold, review recommendations that can help you improve your campaign performance
Apply or Dismiss the recommendations based on your clients' goals
Spend
$10,000 USD 90-day spend across your managed accounts
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Review whether you’ve met the spend threshold
Check your spend on the Badge status card
If you haven’t met the spend threshold, we recommend continuing to work with your clients to identify opportunities for growth
Certifications
≥50% of account strategists certified
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Review whether you’ve met the Certifications requirement
Check your progress toward meeting the Certifications requirement
If the estimated number of account strategists in your company is correct, encourage your account strategists to get certified on Skillshop with the instructions below. If the estimated number of account strategists is incorrect, you can update this on your Company details page
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Encourage your account strategists to get certified on Skillshop with the instructions below
Go to Skillshop and sign in to your account or create a new account
Link your Google Ads account to Skillshop by going to the My Profile page of your Skillshop account and selecting ‘Edit profile’
Scroll down to ‘Associate one or more of your Google Ads or YouTube accounts to your Skillshop profile’ and click ‘Connect to Ads Account’
Review and click ‘Agree and continue’
Get certified in Search, Display, Video, Shopping, or Apps. Your company will need at least one certification in each product area with campaign spend of $500 USD or more in 90 days
What our partners are saying
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Director of Digital Marketing, CBCThe quality of the recommendations is exceptional. And because we can review them before applying, we’re able to layer our own industry expertise and experience on top of recommendations and deliver the personalized campaigns and results our clients expect.
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Chief Operating Officer, SmarketerCertification as a Premier Google Partner is a confirmation of our expertise and motivation to improve — our customers see right away that we are one of the best Google Ads agencies in Europe. We see our Premier Partner status as a challenge to maintain our position as a top player in the industry and to continuously grow.
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Founder of WebTmizeMaintaining an optimization score above 70% is essential for meeting client objectives and improving performance overall. It is a very reasonable target to attain and urge all Google Partners to raise the bar to +90% since it has been attainable on the majority of our managed client accounts.
Additional support is just a few clicks away
Find more information about the program and requirements in the Help Center, or contact us with more questions.