Raccoon Marketing Digital

As ex-Googlers, we knew the benefits of Google Ads well, and we set out with aggressive goals for making the most of the platform. We became a Google Partner in 2016 and a Premier Partner soon after. This evolving partnership strengthened our relationship with Google and transformed our business, allowing us to operate more strategically with customers and to take advantage of Google’s high-touch support.

With Google’s industry and audience insights, our customers see just how quickly we can provide strategic recommendations. Moreover, Google Partners events have given us invaluable insight into the Google Ads platform, enabling us to adjust our operations to maximize value for our customers. These events bring together the top minds in marketing and offer unparalleled networking opportunities.

One of these events — the Premier Partner Awards — has provided us with market validation. We are proud to have won three awards over the past two years, and the number of prospective customers reaching out to us directly has increased ever since. Google’s recognition is directly tied to our acquisition and marketing strategies, and has cemented our reputation with customers and prospects alike.

Winning these awards has motivated our team to continue to develop their knowledge and skills. Fostering a desire to learn is one of our core values, and the Google Partners Academy training and Skillshop certifications have helped our team build deep expertise. As our Head of Sales & Marketing Lucas Palhares notes, "Through Skillshop certifications, we've now prepared over 1,000 employees with the skills they need to assist their customers. As a result, training has had a real impact not only on Raccoon but also on Brazil’s digital marketing field as a whole.”

As our experience with the Google Partners program has evolved over the years, the program has been instrumental in helping us reach a level of success that might otherwise have been impossible.