Premier Partner
Merkle
Driving innovation and unmatched customer experiences with the latest solutions and insights through the Google Partners program.
Background
With more than 14,000 employees and 50 offices throughout the Americas, EMEA, and APAC, Merkle is a leading data-driven customer experience management agency. For more than 30 years, they have built upon their heritage in data, technology, and analytics to deliver unmatched customer insights that drive hyper-personalized, data-driven marketing strategies. Founded in 1971, Merkle has partnered with various Fortune 1000 companies, leading brands, and nonprofits around the world; they currently serve more than 400 companies. With headquarters in Columbia, Maryland, they are part of Dentsu International, one of the largest global marketing and advertising agency networks.
At Merkle, innovation is a key driver of our campaigns and success. Without our Premier Partner status, we wouldn’t have access to the many new approaches that we are able to test to deliver world-class solutions to our clients.
Our Google Partners experience
While Merkle’s business model has evolved over the years, we remain committed to delivering best-in-class performance marketing solutions that maximise the value of our customers’ portfolio. Innovation has always been a core part of our strategy, and has proven essential when set against the backdrop of our rapidly changing marketplaces and digital landscape. Our decade-long Premier partnership with Google has given us access to the latest insights, features, and tools that keep us at the forefront of performance marketing.
As a Premier Partner, we know that we can always count on support from our dedicated Google account managers whenever we need it, which is especially important when testing new features and approaches in campaigns. The support team is always available to help quickly; in some instances, enabling a campaign to go live within minutes. During a recent campaign, Google’s support and insights were instrumental in helping us build a strong case with our client for testing a new feature, which ultimately yielded some of our best results ever and earned us Google Premier Partner awards in both the Brand Awareness and Account Team categories.
As our team continues to grow, Google’s product trainings are critical to getting new joiners up to speed quickly, saving us valuable onboarding time. As part of their learning and development, our more senior team members also regularly participate in trainings to uplevel their digital knowledge and skills. This better equips us to help our clients advance their digital-first strategies and digital maturity–a key competitive differentiator in today’s market.
With more than 50 locations around the world, we are still growing at a rate that outpaces the market. As our business and global presence expand even further, we will continue to partner with Google to gain insights, support, and trainings that help us to create customer experiences that not only drive excellent results today, but also build increased loyalty and customer value for a digital-first future.
The value of partnership
Innovation is at the heart of every campaign. Having early access to new features and betas allows the agency to test new approaches and deliver best-in-class marketing strategies.
From strategic insights and data to technical troubleshooting, the dedicated, daily support from the Google account team is instrumental to their campaigns’ execution and success.
Google’s range of product trainings are an essential part of learning and development for team members at every stage of their career, from new joiners to more seasoned specialists.
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