Hoffmann Murtaugh

As with anything you want to master, it helps to have partners who created the category. To become experts in digital advertising, we asked ourselves, “Why not partner with Google?” It was a no-brainer! Hoffmann Murtaugh has managed Google Ads campaigns for clients since 2012, and we’ve been a Google Partner since 2014.

Search engine marketing has become so much richer and more diverse than it was 5 or 10 years ago. That’s why it’s so helpful that the Google Partners program provides us with the resources and knowledge to adapt to this changing landscape and help our clients succeed. We share insights provided by Google to help clients better understand their markets, the competition, trends, and industry changes.

Google also provides machine learning and automation tools to help us surface recommendations for our campaigns. Maintaining a strong optimization score ensures our campaigns are performing at the optimal level and helps us see where we may be missing out – on clicks, conversions, keywords, or other strategies we haven’t thought of.

Clients are now savvy enough to look for the Google Partner badge. Without it, we wouldn’t have the business we have today. Being certified in Google Ads lends credibility to our agency, as it reassures current and prospective clients that we’ll run their campaigns competently. Google’s Skillshop training program keeps our team up to date and certified on all Google Ads products.

As our agency keeps growing, we’re continuing to expand our investment in Google Ads campaign managers to support our clients’ success. If you run Google Ads campaigns, we think it’s critical to be a Google Partner – it will set any agency apart.