Premier Partner


How we drove client success with advanced product training through the Google Partners program

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We established ChannelAdvisor in 2001 with the goal of helping brands and retailers successfully navigate the increasingly complex world of multi-channel advertising and selling through a centralized platform. With offices globally, we support thousands of clients worldwide, enabling them to easily integrate their product offerings and inventory across multiple channels. We were founded with an emphasis on offering brands and retailers greater control through actionable analytics to help strengthen their marketplace and digital advertising strategies to achieve their e-commerce goals.

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Being able to reference the Premier Partner badge gives us credibility. The badge validates that we have expert-level Google Ads product knowledge and access to special training, support, and insights — whether it's current customers we’re helping expand their digital marketing, or a prospect.

John Adams

Strategic Partner Business Development, ChannelAdvisor

Our Google Partners experience

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At ChannelAdvisor, we help our clients optimize the best channels for e-commerce, and they count on our expertise and foresight to navigate a rapidly changing landscape. We’ve been a Premier Partner with Google since the program’s Premier tier launched in 2016, and the benefits have added value across all aspects of our operation — from audience data and knowledge to training and educational resources.

ChannelAdvisor relies on advanced product training from the Google Partners Academy to help us stay on top of the latest trends and insights to anticipate consumer behavior; it’s a great asset to help our agency provide the best recommendations to our clients. Topical and relevant webinars, roundtables, and programs give us a strategic advantage to help us drive peak performance for our clients. Before the 2020 holidays, the Retail on Air program and white paper helped us prepare for a season made unpredictable by COVID-19. We were able to offer our clients strategies for these challenging times, with cutting-edge information on e-commerce, consumer preference data, and ship-to-store trends.

Also, being a 2019 Premier Partner Awards finalist in the Shopping Excellence and Growing Business Online categories really sets us apart by recognizing the breadth and depth of our work.

With the changing landscape in this vertical, knowing that we’re able to access best-in-class training and insights through the Google Partners program isn’t just great leverage for our agency — it’s peace of mind.

The value of partnership

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Partners Academy keeps ChannelAdvisor on top of the latest industry trends and Google best practices so our client campaigns can maximize their potential

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Search, Shopping, Video, and Display certifications highlight our capabilities

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Recognition as a Google Premier Partner Awards finalist helps us show prospective clients that we’re a leader in our industry

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